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Spotlight: Yahoo and Netscape End Web Guide Alliance

Yahoo Inc. said it’s ending its relationship with Netscape Communications Corp. on a personalized guide to find Internet sites, as competition between the two for advertisers and users heats up. Yahoo paid Netscape $5 million for Netscape Guide and will get some of that payment back in fees for placement on Netscape’s search page. Yahoo said traffic on the service, launched in March 1997, was less than one-third of the minimum levels that the companies had expected.

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