AD RATINGS
Mattel’s Barbie doll was the queen of Saturday morning television advertising on Oct. 18, with 20 commercials for 29.4 rating points. Here are the top Saturday morning advertisers that day.
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x x Household Ads Rank Brand/product rating* shown 1 Mattel’s Barbie doll 29.4 20 2 McDonald’s restaurants 24.2 16 3 Burger King restaurants 23.3 17 4 Office of National Drug Control Policy 19.2 9 5 Walt Disney Co. “Simba’s Pride” video 15.5 9 6 Walt Disney Co. “Bug’s Life” movie 15.1 9 7 Mattel’s Barbie playsets 14.2 9 8 Campbell’s Franco-American pasta dinners 13.5 13 9 Lego building sets 13.4 8 10 Mattel’s Cabbage Patch Kids dolls 12.9 9
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* each rating point represents 994,000 TV homes
Source: Nielsen Media Research, Monitor-Plus service
