TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given time period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC: 6.5

ABC: 5.2

CBS: 4.7

Fox: 4.3

WB: 1.3

ESPN*: 1.0

UPN: 0.9

Size of group: 123,900,000

*Highest-rated cable channel last week

Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks