Cherokee Deal Adds Sunglasses to Label
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Van Nuys-based Cherokee, which licenses its brand name to various clothing firms for a fee, has entered into an exclusive three-year U.S. licensing agreement in which a division of Bausch & Lomb Inc. will make and sell sunglasses bearing Cherokee’s Sideout label.
Other terms of the deal, including the royalty payment to Cherokee, were not immediately disclosed.
The agreement with Denver-based Outlook Eyewear expands the product line marketed under the Sideout trademark. The brand also includes footwear and athletic gear.
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