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This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Quarterly sales, in millions of units.

1998, 3rd quarter: 56 million

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Overall Top 10 Companies

Year-to-date share of the theatrical video sales market through Aug. 16 and current top-selling theatrical videos:

Company: Disney

Market Share: 19.6%

Current bestseller: Lady & the Tramp

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Company: Warner Home Video*

Market Share: 18.4%

Current bestseller: Scooby-Doo on Zombie Island (Turner)

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Company: Paramount Home Video

Market Share: 12.8%

Current bestseller: Titanic

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Company: Fox

Market Share: 9.2%

Current bestseller: Casper Meets Wendy

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Company: Columbia

Market Share: 8.9%

Current bestseller video: I Know What You Did Last Summer

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Company: Universal Home Video

Market Share: 7.9%

Current bestseller video: American Tail / American Tail 2 (two-pack)

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Company: Anchor Bay

Market Share: 3.2%

Current bestseller video: Halloween

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Company: PolyGram Home Video

Market Share: 2.7%

Current bestseller video: Barney’s Great Adventure

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Company: SonyMusic / Sony Wonder

Market Share: 2.6%

Current bestseller video: Elmopalooza!

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Company: Lyrick Studios

Market Share: 2.2%

Current bestseller video: Barney’s Halloween Party

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*Includes MGM, HBO, Turner, New Line and Warner/Vision

Source: VideoScan

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