Whom Do You Trust?
When it comes to travel information, we rely on our friends more than the experts, according to one survey.
QUESTION: “When considering travel destinations, whom do you have confidence in?”
ANSWERS
Recommendations of a friend: 78%
Recommendations of a travel agent: 44%
Information in travel brochures: 36%
Articles in newspapers and magazines or programs on TV and radio: 33%
Information in travel advertising: 26%
Information on a Web or online service site: 25%
Source: Yankelovich Partners survey of 1,600 adults
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