Ticket Service Advantix Buying Rival Protix

Advantix Inc., a Newport Beach ticket service, said Wednesday it agreed to acquire rival Protix Inc. of Madison, Wis., which processed 9 million tickets for the 1996 Summer Olympics.

Terms of the deal weren’t disclosed. The companies, which compete against industry giant Ticketmaster of Los Angeles, represent 1,400 venues and process more than 100 million tickets a year.

It is the fourth such acquisition since late 1996 for Advantix, which also provides clients with database information on ticket buyers. Its clients include the Oakland A’s and Raiders, the San Francisco Giants, Bill Graham Presents and the Kennedy Center for the Performing Arts.

Protix’s clients include the Texas Rangers, the Milwaukee Brewers, the Dallas Stars and several NASCAR race tracks.