J.T. Granatelli Lubricants Inc. in Camarillo has entered into a distribution agreement with Total Protection Specialists of Durban, South Africa, one of that nation's largest distribution and marketing groups.
Under the terms of the agreement, TPS will distribute Granatelli's entire product line in South Africa. The line includes motor oil, motor vehicle lubricants, car care products, multipurpose cleaners and a tire sealant.
The product line will be launched through a television commercial campaign produced by TPS and set to begin in October. The initial 30- and 60-second spots will highlight the company's "super seal" product. Future commercials will feature additional products from the company's line.
In addition, TPS is in negotiations with the McCarthy Group, South Africa's largest new car distributor and owner of Budget Rental Car--South Africa, to serve as the exclusive provider of J.T. Granatelli car-care products for their dealer network.
Negotiations are also underway for South Africa's largest tire dealer, Safe-T-Tyre, to become the country's first authorized super seal installation outlet.