On Sunday more than 30 farmers from all over California will be selling fresh fruits and vegetables along Ventura Place for the inaugural Studio City Farmers' Market.
Thousands of visitors from the Valley and other communities are expected to attend the first of what is proposed as a weekly farmers' market, said Marion Kalb, director of Southland Farmers' Market Assn.
The market, which will be on Ventura Place between Laurel Canyon Boulevard and Ventura Boulevard, is sponsored by the Studio City Chamber of Commerce and the Studio City Residents Assn.
"I think it will be successful for years to come," Kalb said. "We've had a lot of interest from farmers and the location has got plenty of parking, visibility and it's near a major intersection."
In addition to fresh produce, the grand opening will also feature a police motorcycle motorcade, a bluegrass band, pony rides, balloon toys and face painting for children, Kalb said.
The market was originally scheduled to open in either late June or early July, but organizers faced opposition from local merchants.
"Their major concern was not to have it on a Saturday but to have it on Sunday," Kalb said. "But really after that, the community has been very supportive."
The event will take place from 8 a.m. to noon.
For more information, call (818) 761-4065.