Ad Ratings

Kleenex Huggies disposable diapers ran 37 commercials in daytime broadcast network television during the week ending Sept. 6, for 114.3 rating points, making it the most-watched advertiser. Here are the top 10 advertisers that week:

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Rank Brand/product Household ratings* Ads shown 1 Kleenex Huggies diapers 114.3 37 2 Advil pain reliever 113.0 28 3 Kleenex Cottonelle bathroom tissue 103.9 29 4 Febreeze deodorizers 101.5 29 5 Jet-Dry dishwashing rinse 97.2 26 6 Gerber baby foods 90.3 21 7 “Barney’s Great Adventure” video 88.5 22 8 Sears department stores 80.3 23 9 Barilla pasta 75.6 16 10 Lysol all-purpose cleaner 70.3 22

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Note: Each rating point represents 994,000 TV homes.

Source: Nielsen Media Research Monitor-Plus Service