The agreement with Uncle Milton was arranged through JPL's Technology Affiliates program, which negotiates licensing agreements with private businesses and gives those businesses access to some of the world's top engineers and scientists.
The Mars and Beyond product line will bear the official JPL logo and mission insignia. JPL was responsible for the 1997 Pathfinder/Sojourner exploration mission to Mars.
Uncle Milton focuses on educational products for children. Its philosophy is to put science into fun and exciting contexts for children.