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HEARD ON THE BEAT / TECHNOLOGY : Always Looking

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Bill Gross’ Internet incubator Idealab launches a new company every few weeks. But even as the number of Idealab companies approaches 30, Gross is still searching for more entrepreneurial outlets. Last week, he invested in EHatchery, an Idealab knockoff based in Atlanta that aims to develop Internet companies in “Silicon South.” EHatchery was founded by Jeff Levy, who served as chief executive of Atlanta-based Web audience measurement firm RelevantKnowledge until it merged with Media Metrix last year.

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