VALLEY BUSINESS : BUSINESS ROUNDUP : CarsDirect Names Firm to Develop Its Marketing

CarsDirect.com, Sherman Oaks, announced that it has selected LinkShare Corp. in New York to develop and implement its affiliate marketing program.

LinkShare provides affiliates and merchants with technology to establish partnerships and links on each other’s Internet Web sites.

CarsDirect.com is an Internet company that provides research, order and finance arrangements for 2,500 makes and models of new cars and trucks over the Web.

Other CarsDirect.com strategic partners include Autoland, one of the nation’s largest credit union auto-buying services, and JD Power, the leading auto industry market researcher.