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Technology and the Internet

IBoost.com Offering Shorter Routes to Personal Web Pages

By Karen Kaplan
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Web site owners will be able to trade in their cumbersome Internet addresses for more streamlined names with a service unveiled last week by Los Angeles-based IBoost.com. Millions of people who have posted their own Web sites have been stuck with long and confusing addresses such as https://www.geocities.com/TheTropics/Beach/3081. IBoost’s Nethop service will allow them to sign up for names such as “Shop.nethop.com” or “Games.nethop.com.” Web surfers who type the simple addresses into their browsers will automatically be forwarded to the Nethop customer’s site. IBoost plans to offer the service for free and make money by selling ads that appear along the bottom of its customers’ sites.

Technology and the InternetBusiness
Karen Kaplan

Karen Kaplan covers science and medical research for the Los Angeles Times. She has been a member of the science team since 2005, including 13 years as an editor. Her first decade at The Times was spent covering technology in the Business section as both a reporter and editor. She grew up in San Diego and is a graduate of MIT and Columbia University.

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