Spotlight: Callaway Seeks New Green With Ad Campaign

Callaway Golf Co. has begun placing print teaser ads for a new line of premium clubs that it hopes will help revive its flagging fortunes. The ads offer few details, saying only: “Hawk Eye--Coming Soon--The Greatest Big Bertha Woods Ever.” Callaway has been a favorite among golfers for its popular Big Bertha line of clubs and irons. But after years of steady profit, the Carlsbad-based manufacturer is cutting jobs and expects to post a loss for 1998 as competition has intensified.