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Vans Buys Summer Snowboard Camp

Bloomberg News

Vans Inc., a maker of trendy footwear and clothing, said it acquired High Cascade Snowboard Camp Inc., a summer snowboard camp, for an undisclosed amount of stock to boost its brand name among its target audience. Closely held High Cascade, at the base of Mount Hood in Government Camp, Ore., primarily operates from June through August for both U.S. and international participants. The camp, which also offers skateboarding and mountain biking, is the only North American location that offers snow year-round, Vans said. Shares of Vans, based in Santa Fe Springs, rose 19 cents to close at $11.56 on Nasdaq.


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