InfoUSA to Buy First Data’s Donnelly Unit

InfoUSA Inc., which maintains databases of consumers and corporations, agreed to buy the Donnelly Marketing database unit of First Data Corp. for about $200 million in cash in order to pursue bigger business clients. The purchase, expected to close in July, would be InfoUSA’s largest acquisition and would increase revenue about 43%, the company said. It would gain detailed information on 180 million consumers contained in the Donnelly database. Omaha-based InfoUSA, whose databases are used by 2 million companies, provides information from white pages and yellow pages to large Internet sites such as Yahoo Inc., InfoSpace.com Inc. and Microsoft Corp. Atlanta-based First Data is the largest U.S. payments processor. It owns Western Union and processes Visa and MasterCard transactions. The sale would allow it to focus on electronic commerce.