Here’s a Theory for You to Chew On

It isn’t the pink stuff that lends itself to bubble-blowing, nor does it look (or presumably taste) like the gray matter of its namesake organ. Brain Gum--small, yellowish cubes that look similar to Nicorettes--claims to surpass ginkgo biloba as a nutritional supplement intended to improve memory.

While ginkgo can aid those with decreased circulation--mostly the elderly--Brain Gum and its active ingredient (phosphatidyl serine) may facilitate neurotransmitter action and synaptic communication. Its makers claim it can benefit most adults, helping to reverse age-related memory loss, according to a dozen double-blind studies, including research at Stanford and Vanderbilt medical schools. The bad news is that it takes three to four weeks of steady ingestion to elevate levels in the brain so effects are noticeable.

Brain Gum owner Brian Reichenberg says that PS is available in other forms but asserts that sublingual ingestion is more efficient than pills. Chewing one to two pieces three times a day, each masticated for at least 15 minutes, will, he claims, significantly improve memory and cognitive function.

I’m chewing as fast as I can.

For information or ordering, go to https://www.braingum.com or call (800) 657-7376.