Disneyland to Offer ‘Virtual Queuing’

In an innovation tested successfully at Walt Disney Co.’s Florida parks, visitors to Disneyland will be offered a choice of when they want to ride some of the Anaheim theme park’s most sought-after attractions. They can wait in the regular lines, or visit a kiosk to obtain a boarding pass for a set time later in the day. By cutting time spent in line, the program, known as “virtual queuing,” reduces visitors’ frustration and boosts per-capita spending by giving visitors more time to buy food and souvenirs. The park drew more than 14 million visitors last year. “They want to get it up and running by the 4th of July,” a Disney ride expert said, speaking on condition of anonymity. The Space Mountain, Splash Mountain and Indiana Jones Adventure rides are among those on the list, the source said. In Florida tests, the passes set an hourlong window during which riders could return later in the day. But the source said a slightly different system is under discussion at the Anaheim park.