Notes

Fashion-Conscious: Sears, Roebuck & Co. said it will introduce a new advertising campaign in August as part of a marketing plan to boost clothing sales. The campaign is being jointly created by Ogilvy & Mather and Young & Rubicam Inc., both based in New York, and will be launched in early fall, Sears said. The ads will tell consumers about Sears’ updated fashions that it’s selling at lower prices. There has been speculation that Sears plans to modify its “softer side” campaign developed by Young & Rubicam.