Ad Ratings

McDonald’s was the highest-rated prime-time advertiser for the week ended Feb. 14, with 62 commercials spread across all network broadcasts. Top-rated advertisers for the period:

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Household Ads Rank Brand/product rating* shown 1 McDonald’s fast food 495.5 62 2 Sprint telephone services 464.0 62 3 IKEA furniture stores 369.5 65 4 Ford Autos & Trucks Dealer Assn. 327.5 60 5 Honda Accord autos 309.0 51 6 “Blast From the Past” movie 245.2 28 7 Burger King fast food 243.9 41 8 Toyota Camry Auto Dealers Assn. 232.2 40 9 Volkswagen Passat autos 227.6 30 10 LA Cellular telephone services 225.1 34

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*Each rating point represents 51,351 TV homes in the Los Angeles market.

Source: Nielsen Media Research Monitor-Plus service