Internet Measurement Service

By Karen Kaplan

March 23, 1999 12 AM PT

Television ratings guru Nielsen Media Research is teaming up with Milpitas-based NetRatings to offer a new Internet measurement service that will compete with industry leader Media Metrix. The new service, called Nielsen/NetRatings, tracks 9,000 Web users as they jump from site to site, navigate within a site and are exposed to banner ads. The companies will use the data they collect to help advertisers target specific audiences, a function important to the development of electronic commerce. New York-based Media Metrix uses a similar methodology to track 40,000 Web users. The inaugural report from Nielsen/NetRatings about Web usage in February closely tracks Media Metrix’s most recent report from January.

Technology and the Internet

Karen Kaplan

Karen Kaplan covers science and medical research for the Los Angeles Times. She has been a member of the science team since 2005, including 13 years as an editor. Her first decade at The Times was spent covering technology in the Business section as both a reporter and editor. She grew up in San Diego and is a graduate of MIT and Columbia University.

Internet Measurement Service

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