Link to Customer Service:

By Karen Kaplan

Nov. 9, 1999 12 AM PT

A Santa Monica company launching today plans to create a Web portal to link visitors to the customer-service departments of thousands of companies. Feedback Direct expects to launch its site in mid-December with free forms for filing complaints, compliments, questions, requests and suggestions to companies. Special software will route the messages to the customer-service departments of the appropriate companies. Three of Feedback Direct’s top executives, including founder and Chief Executive Thatcher Wine, are from U.S. Interactive, an Internet services and consulting firm. The start-up has received funding from San Francisco-based Sterling Payot Capital and 2M Technology Ventures of Dallas.

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Business Technology and the Internet

Karen Kaplan

Karen Kaplan covers science and medical research for the Los Angeles Times. She has been a member of the science team since 2005, including 13 years as an editor. Her first decade at The Times was spent covering technology in the Business section as both a reporter and editor. She grew up in San Diego and is a graduate of MIT and Columbia University.

Link to Customer Service:

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