A consumer’s guide to the best and worst of sports media and merchandise. Ground rules: If it can be read, played, heard, observed, worn, viewed, dialed or downloaded, it’s in play here.

What: “Best Shots: a Century of Sound and Fury” videotape

Producers: USA Home Entertainment and NFL Films

Price: $19.95

Imagine the best that NFL Films has to offer--the best catches, the best runs, the best sacks, the best hits, the best sound bites, the best from players and coaches wearing microphones, the best music and sound, the greatest joy, the worst agony--and that’s what you get in this videotape.

The title says it all.

The tape includes such memorable moments as John Elway and the Drive, Alan Ameche’s 1958 touchdown, Franco Harris’ Immaculate Reception, the Catch by Dwight Clark and many more. Plus the voice of the late John Facenda.

It may be NFL Films’ best video, because there is so much in it.

There is an old segment on Vince Lombardi and the Green Bay Packers. “A certain magic still lingers in the very name,” Facenda says.

There is a segment on the Raiders in their heyday, complete with calls from their legendary announcer, Bill King.

The video also comes packaged with a CD-ROM featuring a three-minute video clip, screen savers, trivia and broadcast schedules. The CD-ROM seems a bit unnecessary, but it doesn’t matter. The tape alone is a winner, the perfect collector’s item for any football fan.