IWin.com to Feed on Game-Show Mania

By KAREN KAPLAN

Nov. 15, 1999 12 AM PT

If contestants on TV game shows can win cash and prizes, why not offer the same incentive to game show players on the Web? That’s the idea behind IWin.com, an Internet game show site that’s launching today. Founded by software developer Fred Krueger and former E! Entertainment Television marketing veteran Dale Hopkins, Santa Monica-based IWin.com is betting that the lure of prizes--such as the chance to be a roadie for a KISS concert--will keep Web surfers glued to the site. That, in turn, would help IWin make money from advertising. IWin has raised $5 million in seed capital from private investors, including CNET co-founder Kevin Wendle.

More to Read

Business Technology and the Internet

Karen Kaplan

Karen Kaplan covers science and medical research for the Los Angeles Times. She has been a member of the science team since 2005, including 13 years as an editor. Her first decade at The Times was spent covering technology in the Business section as both a reporter and editor. She grew up in San Diego and is a graduate of MIT and Columbia University.

IWin.com to Feed on Game-Show Mania

More to Read

More From the Los Angeles Times