PrimeLight Selects Firm to Develop Gift Program
PrimeLight, an e-commerce fashion and beauty network, has chosen ExpressGold of Westlake Village to develop its Internet-based gift certificate program.
The agreement enables PrimeLight’s venture and merchant partners--including Smashbox Cosmetics, Bisou Bisou, Gendarme Fragrances, Girl Cosmetics and Sexsea Clothing--to sell gift certificates on their Web sites.
“Online gift certificates provide the ideal solution for both our online shoppers and our merchant clients,” said Perry Preston, PrimeLight’s chief executive officer. “For merchants, they provide an additional revenue stream, reduce shipping costs, improve customer satisfaction and extend their online brands.”
Los Angeles-based PrimeLight had considered building a gift certificate system of its own. However, because of the number of new merchants joining the network, the company’s in-house technical resources were fully extended.
ExpressGold will integrate its server-based gift certificate software application with PrimeLight’s existing e-commerce infrastructure.
The network’s Web site is www.primelight.com. Gift certificates will be available on the site later this month.
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