Advertisement
Archives

What Am I Bid for This Lovely Tonsillectomy?

By KAREN KAPLAN
Share

If Web surfers routinely bid for Beanie Babies, Tiffany lamps and antique coins on the Web, why not auction off nose jobs and tummy tucks?

Beginning Feb. 1, prospective patients will be able to go to Medicine Online’s site (https://www.medicineonline.com) and post requests for elective, nonemergency surgical procedures. Physicians will have three days to respond by posting their credentials and fees. After bidding closes, patients can make their selections and schedule a face-to-face consultation at no cost.

“Bid-for-Surgery will be similar to a medical EBay,” said Kevin Moshayedi, chief executive of Medicine Online in Huntington Beach.

Advertisement

At least one Southern California physician is looking forward to the chance to connect with patients online.

“This is the most innovative online marketing concept available to the health-care professional today,” said Richard Van Meter, an internist and pulmonary specialist in Huntington Beach.

Archives
Karen Kaplan

Karen Kaplan covers science and medical research for the Los Angeles Times. She has been a member of the science team since 2005, including 13 years as an editor. Her first decade at The Times was spent covering technology in the Business section as both a reporter and editor. She grew up in San Diego and is a graduate of MIT and Columbia University.

Advertisement