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THE CUTTING EDGE/TECHNOLOGY NEWS : ECompanies Invests in Start-Up EHobbies

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The venture capital arm of Internet business incubator ECompanies has invested several million dollars in Santa Monica-based EHobbies, which is launching an electronic-commerce Web site next month focused on the $3-billion-to-$5-billion hobby market. The investment, announced Wednesday, is the first for the 3-month-old incubator, which has raised $130 million to invest in Internet start-ups. EHobbies will not be moving into ECompanies’ Santa Monica incubator, but the start-up will work with ECompanies’ business consultants and mentors, said Brad Sobel, chief executive and co-founder of EHobbies. The firm plans to sell model trains, radio-controlled cars, rocketry kits and other items, as well as provide an online gathering place for serious hobbyists.

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