Tuning out
Television gives average folks access to the political conventions, but a smaller proportion of people is tuning in. The big challenge for the convention is to get the attention of voters and hold it long enough to affect their attitudes, said Bruce Newman, political marketing expert at DePaul University in Chicago. “It will take a lot of hoopla and suspense,” he said.
Source: AP; Nielsen Media Research
Network Coverage
Hours and minutes devoted to convention events:
*--*
MON TUE Convention Length 7:49 7:49 C-SPAN 7:49 3:13 CNN 2:18 3:13 PBS 1:54 1:57 FOXNEWS 1:17 1:20 MSNBC 1:02 0:46 ABC 0:36 0:25 CBS 0:16 0:19 NBC 0:00 0:16
*--*
Source: C-SPAN
Prime-Time Viewing
Estimates from Nielsen Media Research:
*--*
Network Monday viewers ABC* 5.91 million CNN 1.05 million FOXNEWS 676,000 MSNBC 516,000 PBS** 1.53 million
*--*
* ABC carried convention coverage from 7-8 p.m. Pacific time only.
** PBS average is only for Top 25 U.S. cities monitored by Nielsen.
National number is unavailable.
Compiled by MALOY MOORE / Los Angeles Times
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