Jeff Sanderson to Head RealEC Technologies
* Jeff Sanderson is the new president of RealEC Technologies, an operating subsidiary of Micro General Corp. in Santa Ana. He was formerly president of ACS Systems Inc., a company he co-founded in 1985.
* Ben Frydman has been elected to the board of Collectors Universe Inc. in Newport Beach. Frydman is a member and shareholder in the law firm of Stradling, Yocca, Carlson & Rauth.
* Tracey Borowski has joined J. Rice Communications Inc. in Santa Ana as senior account executive. Borowski previously handled internal communications, training and business-to-business marketing events planning for several ticket product lines with Tickets.com in Costa Mesa.
* Sara Silfvast has been named vice president of BDS Marketing in Irvine. She was previously senior manager, retail channel solutions, at Canon. Before that, Silfvast was at United Technologies.
* Jim Schaeffer has been appointed senior vice president and director of Avnet Design Services at Avnet Electronics Marketing. He will be based in the Irvine sales office. Schaeffer returns to Avnet from Wyle Electronics, where he served as senior vice president of marketing for the last year.
* Martin David has been named executive vice president of Prudential Real Estate and Relocation Services’ International Real Estate and Relocation operations in Irvine. He has served in a variety of executive positions with Alcatel Alstom Group, Credit Lyonnais Group, Carborundum Abrasives and ITT Corp.
* Will Allen has been named vice president and branch manager for Collins Commercial in Irvine. He previously spent two years as divisional manager for Marcus & Millichap in Encino and four years as regional manager for Sperry Van Ness in Irvine.
