ACTV Accuses Disney of Infringing Technology
Walt Disney Co. and its ESPN Inc. and ABC Inc. units have been accused in a federal lawsuit of infringing technology for interactive television.
The federal lawsuit, filed by Los Gatos, Calif.-based ACTV Inc., accuses the world’s second-largest media company of using three ACTV patents for an interactive TV system that Disney uses during broadcasts of “Monday Night Football” and “Who Wants to Be a Millionaire.” The filing targets Disney’s Enhanced TV system, which also is used during ESPN’s “Sunday Night Football” broadcast, the suit says.
Through interactive TV, viewers with Internet connections can play along with game shows, choose from a variety of camera angles and get information on advertised products.
Disney shares fell $2.06 to close at $27.06 in New York Stock Exchange trading. ACTV shares slid 66 cents to close at $4.25 in trading on Nasdaq.
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