Industry Standard Chooses TBWA/Chiat/Day

TBWA/Chiat/Day’s Los Angeles office has been named the advertising agency of record for Industry Standard Communications Inc., a leading source for Internet and e-commerce information. The $10-million account includes marketing and branding for such properties as the Industry Standard magazine and TheStandard.com. During the last year, TBWA/Chiat/Day has won dot-com contracts valued at $315 million, including $145 million in contracts awarded to the agency’s Los Angeles office.