Putter Driving Dandy’s Surging Sales

A local golf company has scored the business equivalent of a hole in one.

Ever since Vijay Singh won the Masters in April using one of its putters, Dandy Professional Putters Inc. in Irvine has seen sales surge. Orders for its putters, which range in price from $150 to $500, have risen from about 60 a month to as much as 600, creating a two-month order backlog, Dandy President Allan Strand said. The private company has hired three more workers, increasing its staff to seven, to keep up with demand. The company wouldn’t disclose its revenue.

Strand met with Singh six times over a 2 1/2-year period before the golfer decided to use one of the putters in February at the Nissan Open in Los Angeles, where he finished seven strokes behind the winner. A few weeks later, Singh’s Masters victory while using the putter generated lots of buzz and articles about the Dandy in the golf press.

Strand, a pianist who opened for such groups as Paul Revere and the Raiders and the Association during the 1960s and 1970s, founded Dandy in 1995. The company sells four types of putters and hopes to begin offering clubs in pro shops sometime next year, Strand said. For now, the putters are available through the Internet at https://www.dandygolf.com or by phone at (800) 326-3919.