NetZero Honored for Its Marketing, Promotion Capabilities

NetZero Inc. in Westlake Village, whose advertisement-financed Internet-access service is offered free to consumers, won an Interactive Digital Entertainment Award (IDEA) for its marketing and promotion capabilities.

NetZero won the IDEA for best Web site in the promotion category, which honors “the best promotional campaign that links people to a product, service, idea or site.” Other category finalists included iWin.com and UBL.com.

The awards were presented last month during the eMediatainmentWorld conference in Los Angeles.

IDEAs are determined by a voting majority of digital industry members. Nominations are submitted online through e-Poll.com, an interactive polling service, and voting for the winners is open to the public.