Electronics Marketing Strategies

By LEE ROMNEY and MARLA DICKERSON

June 7, 2000 12 AM PT

TIMES STAFF WRITERS

Thinking of marketing electronic products in Mexico? A conference is coming up Thursday to help you do just that. Electromex 2000, hosted by Long Beach City College and the California-Mexico Trade Assistance Center, will be held at the Westin Long Beach. It will cover topics such as supplying electronic components to the maquiladora industry, new Mexican regulations, strategic alliances with Mexican entities and basic marketing.

Registration is $85. For more information, call (562) 938-3244.

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Technology and the Internet

Lee Romney

Former staff writer Lee Romney covered the Bay Area and Northern California news for the Los Angeles Times from the San Francisco bureau. Romney grew up in Canada and then Arizona before moving to the Bay Area. She started with the L.A. Times in 1992 and after many years in the Southland returned to San Francisco in 2003. She left the newsroom in 2015.

Electronics Marketing Strategies

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