Shiseido Cosmetics

From July 9 to 22, Shiseido cosmetics will conduct a program to raise both awareness of skin cancer and funds for its prevention and cure.

The consumer protection and awareness program, to be conducted in department and specialty stores, will contribute 5% of all Shiseido Cosmetics product sales to the Skin Cancer Foundation during the promotion period.

The educational program will be supported at Shiseido counters by a video on skin cancer self-examination and distribution of the Skin Cancer Foundation’s brochure “It’s Never Too Early to Stop Skin Cancer” and newsletter “Sun & Skin News.” The program will be conducted in collaboration with Elle magazine.