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Need2Buy.com, Mitsubishi Enter Joint Venture

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Need2Buy.com in Westlake Village, a business-to-business online marketplace for buyers and sellers of electronic components, has entered into a joint venture with Mitsubishi Corp. to develop an e-commerce site for the fast-growing electronic components market in Asia.

The new venture, Need2Buy-Asia, is aimed at buyers, distributors and component manufacturers in the Far East.

Need2Buy will have a 60% stake in the joint venture, while Mitsubishi will invest the remaining 40%. The site is expected to be launched during the third quarter.

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“Mitsubishi’s local market knowledge, dominant presence and vast contacts in the Far East, along with our proven business methodology and robust technology infrastructure, form a solid combination,” said Maury S. Friedman, chairman and chief executive officer of Need2Buy.

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