Advertisement
Technology and the Internet

TrafficStation Lands AT&T; Wireless Deal

By KAREN KAPLAN
Share

TrafficStation is expected to announce a deal today with AT&T; Wireless to provide real-time traffic alerts to users of AT&T;’s new PocketNet service, which allows customers to receive data on their wireless phones.

TrafficStation, a Los Angeles start-up that sends traffic reports to Web sites, pagers, cell phones and personal digital assistants, will provide a basic level of its service to AT&T; free of charge, though the company will still make money on the deal if at least 3% to 5% of PocketNet users upgrade to a subscription version of the service, said President and Chief Executive Geoff Halstead.

TrafficStation has a handful of similar deals in the works as well, Halstead said.

Technology and the InternetBusiness
Karen Kaplan

Karen Kaplan covers science and medical research for the Los Angeles Times. She has been a member of the science team since 2005, including 13 years as an editor. Her first decade at The Times was spent covering technology in the Business section as both a reporter and editor. She grew up in San Diego and is a graduate of MIT and Columbia University.

More From the Los Angeles Times

Advertisement