ValueClick Acquires onResponse.com

ValueClick Inc. in Westlake Village has acquired onResponse.com, an online advertising firm.

OnResponse.com conducts pay-per-lead and pay-per-acquisition campaigns on behalf of advertising and direct marketing clients. It also provides revenue-generating opportunities to 8,000 Web site publishers.

Under the terms of the agreement, ValueClick will pay $800,000 and issue 750,000 shares of its common stock in exchange for all shares of onResponse.com. The acquisition allows ValueClick to offer its advertisers additional opportunities for customer acquisition, and its publishers another way to generate revenue.

ValueClick says it reaches more than 20 countries and more than 20% of U.S. Internet households each month. It delivers 215,000 qualified visitors every day to advertisers such as Providian Financial, Microsoft, the U.S. Postal Service and Verizon.