Tickets.com, Visa USA in Marketing Alliance

Online Costa Mesa ticketing company Tickets.com Inc. said Monday that it has reached agreement with Visa USA to form an online security and marketing alliance for live-event ticket distribution.

The companies said in a press release Monday that Tickets.com will use the Visa payer authentication system. The proprietary technology is designed to strengthen the safety and security of consumer transactions online.

Visa will become Tickets.com’s preferred payment method. Visa cardholders will be eligible for special privileges and promotions through Tickets.com.