Warner Bros. Records Names Creative Director

Jeff Ayeroff, the veteran record executive who engineered the U.S. marketing campaign for EMI Music’s hot-selling Beatles “1” album, was named creative director of AOL Time Warner Inc.’s Warner Bros. Records label.

The move comes as Warner Music Group Chairman Roger Ames restructures the management of the company’s flagship label, which has seen its market share plummet since a shake-up in the mid-1990s.

Last week, Ames named former Interscope Records President Tom Whalley to be chairman of Burbank-based Warner Bros. Ayeroff also will be a consultant to Ames.