Ford Plans Magazine for Buyers of Its SUVs

Ford Motor Co. is adding a magazine for buyers of its sport-utilities as the second-largest auto maker tries to boost sales of the vehicles.

No Boundaries magazine, named for Ford’s sport-utility advertising campaign, will be produced four times a year starting in September by a unit of New York-based Ziff Davis Media Inc. and Apache Ridge Productions of Santa Fe, N.M. Distribution will be 100,000 initially and will rise to 450,000 in about two years, said J. Walter Thompson USA, Ford’s main ad agency.

The Dearborn, Mich.-based auto maker’s first-half U.S. sales of Ford-brand sport-utilities rose 5.8% to 390,693 from a year earlier because of the addition of the small Escape in August 2000. The mid-size Explorer fell 17%, while the declines for Ford’s large models were 14% for the Expedition and 26% for the Excursion.