With record conglomerates' marketing practices under fire from regulators, the Recording Industry Assn. of America said it would launch a mass-mailing campaign to support its use of "parental advisory" warning stickers on explicit albums.
Hilary Rosen, RIAA's chief executive, said record conglomerates would mail a brochure featuring the sticker program to a targeted list of federal and local officials, parents and teachers.
The organization also plans to air television and radio commercials touting the stickers. Rosen said RIAA also would revamp store displays and posters by adding the Internet address for a Web site explaining the program.
Government critics say the stickers do not provide enough information about the nature of albums' content and are applied inconsistently.