Univision, the nation's largest Spanish-language media company, is expected to announce today that its soon-to-be-launched network will be called "Telefutura."
"The name Telefutura, which was suggested in part by two of our employees, is the most appropriate name for the new network because it represents the future of Spanish-language television," A. Jerrold Perenchio, Univision's chairman and chief executive, said in a release.
The Los Angeles-based company's new network is scheduled to launch in January. The network, which will be the nation's third Spanish-language network, will reach 80% of all Latino homes in the U.S., the company said.
Telefutura will offer 24 hours of programming, including news, novellas, talk shows, variety shows, movies and sports.