Yahoo, Consumer Reports Deal

Yahoo Inc., operator of the most-visited site for Internet searches, will sell Consumer Reports buying guides online and get an undisclosed share of sales from the magazine’s publisher.

General information about cars and other products will be offered for free, Yahoo and Consumers Union said. Detailed reports with ratings based on testing, longevity, price, warranty and other criteria will cost $2.95.

Yahoo Chief Executive Terry Semel is trying to revive advertising sales and find new sources of revenue. Yahoo’s sales declined in the first quarter from the year-earlier period, and the Sunnyvale, Calif.-based company reported losses in the fourth and first quarters.

Consumers Union, based in Yonkers, N.Y., reviews products and services. It also runs the ConsumerReports.com Web site.

Neither company was immediately available to comment.

Yahoo’s shares rose 32 cents to close at $19.78 on Nasdaq.