Fisher-Price in Licensing Deal With S. Goldberg

Bloomberg News

Mattel Inc.'s Fisher-Price subsidiary, the infant and toddler unit of the largest toy maker, signed a licensing agreement for S. Goldberg & Co. to make a line of branded children's shoes.

Terms of the agreement weren't disclosed. S. Goldberg will produce and market Fisher-Price footwear to retailers for this year's back-to-school season, Fisher-Price said.

S. Goldberg makes licensed brand-name shoes for AOL Time Warner Inc.'s Warner Bros., Sesame Workshop and Scholastic Entertainment. East Aurora, N.Y.-based Fisher-Price officials didn't return a call seeking comments.

Shares of El Segundo-based Mattel rose 28 cents to close at $18.49 on the NYSE.

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