Johnson & Johnson Buys BabyCenter Web Site

Johnson & Johnson said it bought EToys Inc.’s the BabyCenter Inc. Web site for $10 million. EToys had said Monday that it planned to file for bankruptcy within the next five to 10 days. The Santa Monica-based Internet retailer said it would close its EToys.com Web site about March 8 and intended to sell its assets, including 3-year-old BabyCenter. Johnson & Johnson already operates a number of sites for parents of young children, including Yourbaby.com. Shares of New Brunswick, N.J.-based Johnson & Johnson closed up 7 cents at $99.15 on the NYSE. Shares of EToys have not traded since falling 3 cents to 9 cents on Monday.