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* Revlon Inc., the cosmetics maker controlled by financier Ronald Perelman, had a 10th straight quarterly loss on lower U.S. sales, though results were better than forecasts as it cut advertising and other costs. The first-quarter loss from operations for the maker of Almay makeup and Flex shampoo widened to $24.3 million, or 47 cents a share, from $23.7 million, or 46 cents, a year earlier. Revlon was expected to lose 69 cents. Sales fell 28% to $323.3 million.

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