Big Shot

You’ve got to admire Polaroid’s tenacity. Whereas almost every other kind of camera is getting smaller and cheaper, Polaroid is releasing a new version of its bulky Spectra instant camera, its first redesign in 15 years.

Though the new Spectra 1200 FF is 23% lighter than its predecessor, it still weighs in at 25.5 ounces when loaded with a pack of film. It is convenient to carry when folded closed, but in picture-taking mode it is a handful. (At least it’s easy to find.)

For about the same price, Canon’s tiny Elf LT Advanced Photo System camera weighs just 4.8 ounces and is about 15 times smaller. Even some entry-level digital cameras can be had for the Spectra’s $89.99 suggested retail price.

Of course, no one would buy the Spectra 1200 FF for its slimness, and the images it creates aren’t as versatile as those made by digital cameras. Polaroid’s Spectra instant film creates wide-angle shots, but they cost about $1.30 apiece and the color quality is sometimes lacking.

Polaroid plans to compete by pitching the Spectra as an easy-to-use alternative, perfect for parties, vacations and “plain old spontaneous fun.” It’s true that Polaroid cameras offer the advantage of instant gratification for those who want to see their pictures on paper right away. But shutterbugs will have to weigh that against its drawbacks, including size, picture quality and the inability to make reprints.