Global Net Ad Rates Fall More Than 30%

Global Internet advertising prices have taken a plunge in the last 12 months, with Web ads now going for more than 30% less than last year, Internet research company Jupiter MMXI said.

The reasons for the sharp decrease are ample supply of space on numerous sites and sales networks that largely exceed demand for online advertising.

The surplus of unsold ad space is worth $51 million to $60 million each month, with unsold space for the majority of European publishers exceeding 60%.